Overlooked marketing opportunities for golf courses.
At Birdie Ops we're always looking for opportunities missed. Here's one that's all too common for golf course operators: The score card....
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Golf Marketing Blog — Smart marketing is like smart golf.
You all know what happens when you don’t think through a golf shot before you swing.
Even if you hit it well you can put yourself in a bad spot.
That’s how most golf companies handle marketing — ready, fire, aim at impossible flagsticks.
At Birdie Ops it's strategy first, then execution. Smarts before art, every time. Read on, and see how we think.
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johnf738
Oct 154 min read
Paralysis by Analysis in Golf Marketing
Every golfer knows what happens when you start overthinking things. Thanks to new technology, golfers can now get tons of data on every...
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johnf738
Sep 183 min read
Want better advertising? It's not "just the facts."
Learn how to go beyond the facts and features in your golf industry advertising.
9 views0 comments
johnf738
Sep 122 min read
Marketing in the golf world... Monkey see, monkey do.
lind mimicry will not serve you well in golf or in marketing.
6 views0 comments
johnf738
Sep 33 min read
Defining "quality" in golf industry marketing content
Three keys to creating better golf industry marketing content.
9 views0 comments
johnf738
Aug 303 min read
Golf Industry Marketing terms — What the heck's a brand strategist?
I recently ran across this graphic (below) from a marketing person who teaches marketing people how to market themselves more...
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johnf738
Aug 253 min read
Why you need better "content" for your golf brand.
I hate to say it, but the marketing world is teeming with nonsensical acronyms, vague industry jargon and just plain bullshit. (Kinda...
6 views0 comments
johnf738
Aug 215 min read
Golf lesson effectiveness - 1 reason why lessons seldom stick
It's estimated that less than 20 percent of the 26 million golfers in the U.S. have ever taken a hands-on, in-person golf lesson. What's...
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johnf738
Jul 313 min read
Challenger brands - How to compete with the Big 5 in golf
Companies like Wilson, Mizuno, Tour Edge and PXG are all fighting for a small sliver of the last 10% of market share.
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johnf738
Jul 12 min read
How to build a golf brand — First, own an idea.
How to build a brand in the golf industry. Start with a core brand idea that's genuinely different.
35 views0 comments
johnf738
Jun 112 min read
What do marketers, economists and golf instructors have in common?
9 out of 10 instructors devoutly believe that his or her way is the best way. The only way, in fact.
13 views0 comments
johnf738
May 74 min read
Dress codes in golf - managing brand image at golf courses
managing brand image - perception of dress codes at golf courses
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johnf738
May 76 min read
Brand identity design in the golf industry: No trees please.
Never underestimate the lingering power of brand identity design. Especially a bad one. Decades after you've completed that all-important...
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johnf738
Nov 14, 202311 min read
A collision of cultures at Nike Golf
Why the world’s greatest athletic brand couldn’t win in the golf equipment market. There’s no doubt that Nike is one of America’s most...
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johnf738
Nov 7, 20234 min read
Marketing's a lot like Golf. Everyone's on the struggle bus.
I've never met a business owner or entrepreneur who's completely confident with their marketing game. Just as I've never met a golfer...
12 views0 comments
johnf738
Nov 6, 20237 min read
The difference between marketing, advertising and branding in the golf world...
I get a lot of questions when people I tell people I have a branding agency for golf companies. "What, like golf hats and embroidered...
13 views0 comments
johnf738
Oct 25, 20238 min read
Does advertising really work in the golf business?
Every business owner on earth has asked this question at some point or another... "Does advertising really work? Am I wasting my money?...
8 views0 comments
johnf738
Oct 20, 20234 min read
Fear of loss in golf advertising — Another effective angle of attack
Fear of loss in golf industry advertising.
3 views0 comments
johnf738
Oct 17, 20236 min read
Branding in the golf industry — the words matter
If you're not careful, branding in the golf industry can be a huge pain in the ass. Here's a worst-case scenario that every business...
3 views0 comments
johnf738
Aug 31, 20233 min read
Brand Relevance - one of the 3 ABCs of golf industry marketing.
RCD — Relevance, Credibility, Differentiation. These are the ABCs of golf industry marketing. They are the fundamentals, like Grip, Aim...
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